April 6, 2015
I was just contacted by a company to explore “partnering” with them. I don’t know the company very well — they know someone I know, so it’s a 2-degrees-of-separation network. And while they come recommended, my time is precious. I need to be v-e-r-y careful about getting into just any ol’ partnering relationship — whether it involves cross-promotion, affiliate links, or otherwise. I want to be sure that if I’m going to devote time and effort to building my business with these kinds of relationships that I’m clear about what I want from them. Otherwise, I can’t effectively evaluate whether the company seeking the partnering is really the right fit . . . and whether that company is bringing value to the relationship. So it was serendipitous (or, depending on your perspective, the Universe at work) that I should come across Donna Peek’s article, “Evaluating and Selecting a Strategic Partner,” in Home Business Online. Peek, a global alliance manager at the SAS Institute, and contributor to the Kauffman Foundation eVenturing site, provides an eight-step plan, along…
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