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Island vs Ecosystem

Island vs Ecosystem

By Nina Kaufman, Esq.

As a small business owner, it’s common to think of our company as an island. Isolated. Self-contained. Having to generate all resources from within. Surrounded on all sides by unknown threats. That gets lonely. And stressful. It puts a huge burden on the business owner to “make it all happen.” What if you took a different view? What if … instead of seeing your business as a solitary island, you saw it as part of an ecosystem? An ecosystem = a system or network of interconnected and interacting parts. Not lonely. Not isolated. Rather, affiliated. Allied together for a fuller experience. Shifting to “ecosystem thinking” is something I worked on with a small, faith-based not-for-profit recently. They’re engaging in a strategic planning process to revitalize their mission and attract new members. (Just like a small business revisiting its “why” to expand its customer base). I asked: Who benefits from the work you do? And how? Here’s a brief rundown of their “ecosystem”: Members. They receive tools to lead healthier, happier lives. They feel part of…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.