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How to Avoid Business Plateau Syndrome

How to Avoid Business Plateau Syndrome

By Nina Kaufman, Esq.

“There’s no ‘I’ in ‘team’.” “It takes a village.” Or my favorite, “You don’t sharpen a knife against a sponge.” All of which is meant to say, if you want a successful business, don’t go it alone. I learned this the hard way.  For years I thought having a more senior business partner would be the key to success for my law firm.  Not so.  I didn’t realize that providing good services didn’t automatically translate into running a successful business that provided good services.  Running the business took an entirely different set of skills, talents, and abilities … and my law partner and I were too “in the weeds” to see it.  Without a team, our business plateaued at the limits of our capabilities. It took forming an outside advisory team to provide the strategic guidance I needed to succeed. How do you build this team?  Here are my recommendations: Mind the gaps.  You want team members who add new perspectives, not duplicate yours.  As Rocky Balboa said, “We got gaps.” Look for people who…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.