Your Book as the Hook to Better Prospects
- July 25, 2017
Listen to the Episode Below: If you want to grow your business, you know you need to get your message out to more than one person at a time. And you need to do it in…
Read MoreAs seen in Enterprising Women Magazine “Janine” owned a highly successful women’s athletic apparel business (Swette, Inc.). She faced an issue common to companies ramping up and expanding: the business outgrows the founders. Janine’s background was in sports apparel design. So she saw soon enough that she needed outside brainpower to give Swette the foundation and systems to thrive. Where did she find it? Through her various advisory teams. 1. Professional advisory team. From the outset, Janine secured a strong set of professional advisors she could reach out to when needed. These outside advisors were (and continue to be) available to her a consulting-type basis. Her lawyer helped form the business entity, review contracts, and make sure her website was legally compliant. Her accountant guided her tax-related decisions, and introduced her to the bookkeeper who kept Swette’s financial records clean as a whistle. Janine’s insurance broker made sure that Janine and Swette were protected from various claims. 2. Peer advisory team. Janine had no prior experience running a small business. Although the professional acumen helped…
Continue ReadingListen to the Episode Below: If you want to grow your business, you know you need to get your message out to more than one person at a time. And you need to do it in…
Read More“I can’t reach it!” cried little Billy. He hung his head, embarrassed. His father, Jim, was standing outside the carousel, watching it circle. Billy was frozen stuck to his white horse. His knuckles white from…
Read MoreFrom this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and…
Read MoreI know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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