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DIY and Fail

DIY and Fail

By Nina Kaufman, Esq.

If you ever watched cheesy Saturday afternoon B movies featuring the Hydra—the many-headed mythological sea serpent—you’ve seen an image of an entrepreneur. (And definitely me on a bad day!)   Everyone knows you have to wear a lot of hats when you start your own business.  Even with a partner or two, there are more hats than heads, so entrepreneurs have to be multi-talented.  But if you want to grow the business, you’ll have to give up some of those hats.  There’s only so much one person – or two or three – can do.  When you try to do it all yourself anyway, there can be only two outcomes– either the company doesn’t grow or it fails.   When do you stop being your own boss and delegate tasks to others?  Sure, there’s value in learning every part of the business … but on an ongoing basis, you will create more value by focusing on your core expertise.  Play to your strengths rather than taking the time to overcome a weakness.   And a…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.