May 8, 2014
“Let’s do something together.” I hear it all the time. It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances. When it works, it’s great – more people talking about your company and buying your products. What we’ve discovered, however, is that it’s not a race to see who can have the most Facebook friends, or the most strategic alliances. I’ve often wondered how bigamists pull it off – relationships take so much work. If yours is truly a strategic alliance, and not just a swap of website backlinks for SEO purposes, there will be a commitment of time and resources to support that partnership. If your relationships aren’t generating a profit, how many of these dalliances can you support? Fortunately, you won’t require a shrink to get past these relationships – just a well-written alliance partner agreement. Here is a short list of issues to consider when creating that agreement: Your Goals – Whether it’s access to new markets, new technology, or a joint venture to…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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