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Scale Your Know-How with a Certification Program

By Nina Kaufman, Esq.

Listen to the Episode Below: When so many people clamor for your expertise, you learn quickly that scaling is the key to sanity … and success. Patty Lennon found this out first-hand when she used crowdfunding to launch a new venture … and did it so successfully, that everyone wanted to know her secret. But answering that need quickly became its own full-time job. In this interview, Patty Lennon explores the vision and systems that made her initial crowdfunding campaign successful, and how she’s scaling further by creating a crowdfunding certification program. Scale Your Know-How with a Certification Program The big picture focus that makes a crowdfunding campaign successful How having pre-launch systems in place helped you streamline the crowdfunding process The ensuing chaos of becoming an “instant expert” and how that affected Patty’s business The inspiration for creating a certification program so she could scale What goes into the process of creating a certification program so that anyone (who’s certified) can deliver it Patty Lennon plunged headfirst into the Wild West World of crowdfunding…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.