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The Customer Is Never Wrong — But Is It the Wrong Customer?

The Customer Is Never Wrong — But Is It the Wrong Customer?

By Nina Kaufman, Esq.

“Can I talk to you personally?” asked Linda. She seemed a little hesitant, so after we ran into each other at a networking event recently, we sat down over coffee. Linda had given some marketing work to a mutual colleague, Ingrid, whom I’ve known for many years. “I have to tell you that, categorically, I will never refer another piece of business to Ingrid ever again,” Linda stated. “The work she did was terrible, she totally overcharged me, and I know enough about what needed to be done — but it didn’t make sense for me to do it myself.” Turns out that Linda is in a field that Ingrid doesn’t usually work with . . . so there may well have been nuances Ingrid wasn’t aware of.  Ingrid was lucky: Linda chose to complain to me (and probably a number of others). She could have chosen to sue Ingrid and complain to other people. Whether or not Linda is right is irrelevant. She saw me and wanted to vent. But there’s a lesson here for Ingrid…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.