May 12, 2014
“What’s in a name?” asked Shakespeare. I often wonder what celebrities are thinking when they name their kids Tu (Morrow), Moon Unit (Zappa), or North (West, of Kardashian-West fame). Or not thinking. Somehow, they latch on to an idea … which may have been hilarious after a few too many 3rd trimester appletinis … and it sticks. They can’t see reason. Like, what would it be like to be the 9-year-old having to answer to, “Pilot Inspektor? Is Pilot Inspektor here?” in homeroom. They fall in love with the name and can’t let go. I’ve seen this happen with small businesses, too. They come up with a great business idea and a trademark/tagline that they fall in love with. Then, one of two things happens: They think that simply because they’ve conceived it, no one else can use it. OR They rush to trademark it, only to find that it’s not protectable. Can you imagine having to come up with another name for your child? Especially after calling her by that name for years on…
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