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Take Care of Your Customers, or Someone Else Will

By Nina Kaufman, Esq.

Listen to the Episode Below:  Getting clients to “keep coming back” is one of the Holy Grails for service businesses. How well does your company tend and nurture the clients you have? When a customer problem arises, do you have the right systems–and attitude–in place? In this episode, customer service maven Randi Busse identifies the top “beefs” that customers have with service companies–and how you can turn that around to create ongoing relationships and recurring revenue.   Take care of your customers, or someone else will… What do customers want? It’s not rocket science. Think about the great experiences you’ve had as a customer. Write down what made them great. You’ll see a picture of common themes emerge.  Inconsistency, no follow-up, and lack of empathy can really turn customer off. They may not be right … but many times, they just want to be heard. Those first few seconds in answering the phone, for example, can make all the difference in whether a problem gets resolved successfully or not.  Train employees to “walk a mile”…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.