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Negotiate for results

Negotiate for results

By Nina Kaufman, Esq.

When you really think about it, negotiating isn’t that hard. It’s simply a process where each side wants to get as much as possible from the other at the least possible cost. Which is something many business owners claim they do well. Maybe. Even though many can establish a good rapport, few have a system for handling negotiations. They wing it. That makes it difficult to tell if you’ve gotten the best terms. Whether you’re taking on bigger clients, securing a new vendor, or expanding your team, we both know how important it is not to give away the store. That’s something my client Renee was worried about. She heads a graphic design and marketing strategy firm that was in the running for a big branding deal with a major leisurewear company. She said, I’m super-excited about landing a big client, but I don’t want to go broke serving them. How can I prepare so I don’t get screwed on the deal? Lots of business owners run blindly into deals with bigger companies for the prestige,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.