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Completely Satisfied Customers: Dreamland or Doable?

Completely Satisfied Customers: Dreamland or Doable?

By Nina Kaufman, Esq.

“Completely satisfied customers” seems to be a perfectionist standard of mythic proportions.  But Joe Calloway on FuelNet reveals that there are secrets to making this happen.  How important it is for our businesses, too, when customer loyalty appears to have the life span of a mayfly (for the records, that’s about 30 minutes). Here are the top tips that Calloway shares: Really, really get their business.  Know their industry, the challenges they’re facing and how you make a difference. Provide added value.  You gain loyalty not just by doing your job but by becoming a trusted resource. Don’t get complacent.  Clients are not toys to amass in a large wicker hamper at the foot of the bed.  You need to court them again and again.  And, like other good relationships, let them know how much they’re appreciated. Client also appreciate consistency and clarity in what you do for them.  That’s where my program, How to Train Your Clients to Pay You, can help.  It identifies the major areas where communication between you and your clients…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.