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Is Your Business Healthy? How to View the Numbers.

Is Your Business Healthy? How to View the Numbers.

By Nina Kaufman, Esq.

As you look back on the past year, and think about planning for the future, you’ll ask yourself a question reminiscent of New York City’s former Mayor Ed Koch, “How’m I doin’?” So how are you doing? Did you have a good year and meet your targets? Is your business healthy, with a strong foundation? Are you protected against crisis? Can you answer those questions? Like legal documents, financial statements rank right up there for most entrepreneurs as non-narcotic sleep-inducing agents. Put another way, running and analyzing financial statements isn’t sexy. Sure, the idea of $1 million in income is “hot,” but it takes on a different significance if you have $2 million in debt. And like those incomprehensible legal documents, what you don’t know can hurt you. Financial illiteracy has plagued many a business owner (and I certainly wasn’t immune to that when I first started out). But, as Rochelle Lisner of Dynamic Business Growth is fond of saying, “You can’t change what you can’t measure.” If you’re only looking at the top line…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.