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One thing the VP Debates teach us about serving clients

One thing the VP Debates teach us about serving clients

By Nina Kaufman, Esq.

Regardless of which candidate you think did a better job, which one’s policies you think make more sense, or which one you intend to vote for … … (because frankly, that’s YOUR business, and not the point here) … they had one really important lesson to teach #solobiz and #smallbiz owners: They were clear about what they stood for. Just like you need to be clear with your clients on where you take a stand. How you plan to work with them if they elect/select you as their provider. When you are clear about the services you offer your ideal client your process for serving them the results they can expect, and the fees you charge … … clients are happy. (And don’t morph into a PITA). When you don’t deliver what you promised, don’t have a way to get on track, you’re all over the place with your invoicing – clients are upset. That’s why I keep coming back to business systems in these videos. Making sure you can repeat good, useful, and profitable…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.