December 20, 2016
Listen to the Episode Below: Getting a steady stream of prospects to know, like, and trust you can be a challenge. There’s accuracy—does your messaging speak your clients’ language? There’s consistency—are you perceived as having staying power? And there’s frequency—do people see your company often enough to stay top of mind? On this episode, digital marketing guru Maisha Walker (and owner of the Message Medium digital agency), shares her insights on how to scale your marketing efforts for maximum results. How to Scale Your Marketing to Leverage Time and Effort… Choose an audience that’s specific. If you don’t know exactly who you want to reach, you can’t craft the message that speaks to their needs and interests. Instead, hone in on a well-defined audience so you can attract and convert the type of client most likely spend money on your services. Research where your target audience is likely spending time online. Don’t default to advertising or Facebook “just because.” It makes no sense if your clients aren’t there. Work on your branding. If your…
Continue ReadingProtect your assets by forming a business entity; it’s worth the cost. Some companies can cover many of their potential business risks with insurance, but in my opinion, if you’re going into business you should…
Read More“Neither a borrower nor a lender be,” said Shakespeare (see context below) … but what about being an investor? If you’re approached by friends and family to provide your hard-earned capital to the next best thing since…
Read MoreListen to the Episode Below: You probably keep hearing about the benefits of social media promotion for your business … but frankly it often feels like a real time suck, doesn’t it?—it takes too much…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
