October 14, 2019
I’ve worked with many clients who have an online business. They focus on the logos. The sales pages. The product funnel. Conversion rates. But what’s the #1 element they tend to ignore? Their website terms and conditions. An e-commerce website is a business. It just happens to be located online instead of in bricks and mortar. Terms and conditions (T&Cs) are, in many ways, the online equivalent of your offline contract. Without them, you leave matters open to (mis) interpretation. That affects your revenues and your customer relationships. And that’s a big risk for small business. T&Cs vary depending on the nature of the products or services you sell or the types of personal information you collect. As a baseline, though, here are several of the “must-haves” for any online business: Privacy Policy/Notice – for sites that collect personal information, a Privacy Policy will describe what information will be collected and how it will be used. You need to let your users know if their information will be shared with business partners or sold…
Continue ReadingThe British excel in verbal fisticuffs. Could our political debates benefit from their seemingly transparent and direct approach? More, on Daily Dose . . . . Have questions about working with Kaufman Business Law? This…
Read MoreI subscribe to SUCCESS magazine and re-read a little snippet from Shawn Achor—also known as “The Happiness Guy.” He wrote about a business woman who was losing her mind. Spending hours worrying about different aspects…
Read More“What’s in a name?” asked Shakespeare. I often wonder what celebrities are thinking when they name their kids Tu (Morrow), Moon Unit (Zappa), or North (West, of Kardashian-West fame). Or not thinking. Somehow, they latch…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
