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Get Sustainable Revenue with Strategic Partnerships

By Nina Kaufman, Esq.

Listen to the Episode Below: Few things generate leads and maximize growth better than strategic partnerships. But finding great partners takes more than a single coffee date. It also means you need to take a close look at your own business. On this week’s episode, business development expert Jennifer Crews shares her top tips so you can turn other service providers into a top-notch sales team, and scale your lead generation in the process!  Get Sustainable Revenue with Strategic Partnerships… Understand your client base. Which are your most profitable clients? What makes the client relationship work? It makes no sense to find strategic partners to send you more of what isn’t working. Identify the best fit partners and design a process for vetting them. Ask open-ended questions to find out how they really think and feel about their clients. Make sure they have access to the clients you want to reach. Find out their short- and long-term business goals so you can be on the same page. Teach your partners how to sell you. This is about…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.