December 20, 2014
Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure). Many companies are so eager to grow that they try to be all things to all people, without first having found a way to serve a particular market really well. Mark asks: Are we better off “ adding on a capability (program or service) in the effort to reach a larger audience” . . . or would we “be better off simply trying to become fantastic in our own niche and find strategic partners in the next niche over . . . .” What do you think? And what’ll ya have to drink? Like what you read? Watch this short video to learn who we serve best. Watch our Video
Continue ReadingFrom the Benefits-Outweigh-Burdens Department: Rob Smorfitt, a serial entrepreneur, small business blogger, and Ph.D. candidate in South Africa, has looked into (and lived through) many business partnerships. His research indicates that partnerships are a key…
Read MoreYou can probably guess the tell-tale signs of needing to leave your business partnership (they’re similar to the signs for leaving your college boyfriend or girlfriend): Everything they do is wrong. You’re stressed and unhappy…
Read MoreHow often have you rushed ahead in business, instead of taking a breath? A while back, I took on a leadership role with a business group. It had the promise to showcase my systems and…
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