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The Importance of Similar Goals

The Importance of Similar Goals

By Nina Kaufman, Esq.

It surprises me how many business owners have knee-jerk reactions about choosing a business partner, instead of thinking long and hard about who would really be the right fit for them (then again, how many of us really do that in our personal lives . . . but that issue is beyond the scope of this blog). So it was encouraging to come across a recent story in the Chicago Defender about two entrepreneurs who really did give the issue its “due consideration.”  As Demetrius Patterson reported: “It’s so critical that partners have very similar goals as to why you’re getting into it,” [Dawn] Batts told the Defender Wednesday. “I know some people who get into their own business seem to think it gives them the right not to work, or not to work so hard. A business partnership, it’s like a marriage. Both side have to be willing to put the work in and have the same goals in order to ensure that the business is going to be a success. I found that…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.