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The #1 way business owners sabotage their goals

The #1 way business owners sabotage their goals

By Nina Kaufman, Esq.

Have you ever gotten excited about a business goal … only to find your enthusiasm wore off after a few months? You’re not alone. I was speaking to a group of entrepreneurs about goal setting. Several were concerned because they had started with such robust passion for their goal, only to find they lost their taste for it shortly thereafter. What does this mean? Am I lazy? Not cut out to be a business owner? No. The approach you’re using to setting goals is broken. Lots of business owners I know follow the “S.M.A.R.T.” goal framework. Many business coaches swear by it. Consultants recite it like a mantra. S.M.A.R.T. goals and actions are: Specific. You know exactly what you want to accomplish Measurable. You identify how will you know you met your goal Achievable. You evaluate that it’s not too far to reach, but far enough to be challenging Relevant. You link the goal to something important, something that inspires you Time-Bound. You set a deadline for when you want the goal to be met…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.