October 17, 2020
“Can I talk to you personally?” asked Linda. She seemed a little hesitant, so after we ran into each other at a networking event recently, we sat down over coffee. Linda had given some marketing work to a mutual colleague, Ingrid, whom I’ve known for many years. “I have to tell you that, categorically, I will never refer another piece of business to Ingrid ever again,” Linda stated. “The work she did was terrible, she totally overcharged me, and I know enough about what needed to be done — but it didn’t make sense for me to do it myself.” Turns out that Linda is in a field that Ingrid doesn’t usually work with . . . so there may well have been nuances Ingrid wasn’t aware of. Ingrid was lucky: Linda chose to complain to me (and probably a number of others). She could have chosen to sue Ingrid and complain to other people. Whether or not Linda is right is irrelevant. She saw me and wanted to vent. But there’s a lesson here for Ingrid…
Continue ReadingAs I channel-surfed the other night, a VH-1 documentary on disco reminded me of 8-track tapes. When all of my friends had them, I absolutely, positively had to have them, too. But very quickly, I…
Read MoreReproduced from my weekly ezine, LexAppeal: As I mentioned last week, business partnerships are delicate creatures. Like Japanese maple trees, you need to plant them in the right soil, protect them from harmful pests, and…
Read More“Clever people and grocers weigh everything,” said Zorba the Greek. So do service business owners when it comes to growing revenues. “Do I want more?” they ask themselves. “Of course! There’s the mortgage. The kids’…
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