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A Business Partner’s Role in Planning

A Business Partner’s Role in Planning

By Nina Kaufman, Esq.

Sometimes, a break from routine is a good thing. Had Ari Weinzweig not allowed his business partner, Paul Saginaw, to drag him away from his normal business routine, the Zingerman’s Deli of Ann Arbor might not have reached its $20 million target ahead of schedule.  Saginaw impressed upon Weinzweig the need to step out of routine.  The need to take the time to plan.  Not a three year plan.  Not a five year plan.  A 15 year plan.  What happened, as noted in the Wired GC’s “Build Your Firm, Hold the Pickle,” was “a plan to retain the unique attributes of Zingerman’s (including high levels of service and premium pricing) but grow the business . . . [rebuffing] repeated approaches to sell, merge or franchise.”  And because of the plan, the partners were able to grow the business, retain their premium pricing, and become even more successful than they had hoped! You deserve to be paid, protected, and prosperous. Kaufman Business Law can help get you there. Watch this short video to find out how.…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.