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The overlooked investors in your business

The overlooked investors in your business

By Nina Kaufman, Esq.

Every business has investors. Yes, even if you own it by yourself. As you know, running a growing business can be a 24/7 proposition. You work on the weekends. Have your vacations (such as they are) interrupted by staff. Lose sleep in the wee hours. On a recent call, my client Frank rationalized his all-in-all-the-time approach saying, It’s the nature of the beast. I need to give it my full attention. That’s the only way it will grow. If you take a what-you-focus-on-expands perspective, he may be right. But there’s a corollary that business owners often don’t focus on: What you ignore can wither away. In other words, if you’re totally focused on your business, and don’t give your significant relationship the attention it needs, there’s a high likelihood you could end up in divorce court. Which means your business could, too. (I’ve seen this happen to clients. It’s ugly. Often, scorched-earth ugly. And Frank was in danger of it happening to him). So here’s a novel idea: Treat your significant other like an investor…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.