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Why Joint Venture Partners Aren’t Promoting You

Why Joint Venture Partners Aren’t Promoting You

By Nina Kaufman, Esq.

You spend months creating a product, designing a website, and having copy written and tested. You spend countless hours schmoozing joint venture partners. Then your launch day comes, you “push the button” and… The silence from lack of orders is deafening. Welcome to the persnickety world of joint ventures — in this context, more accurately referred to as “joint marketing.”  As Willie Crawford, the post’s author, points out, there are a number of reasons that your promotion partners may have pulled the plug on your product (sorry, couldn’t resist the alliteration).  Perhaps: Your JV partners promised to promote too many products Your sign-up process is too convoluted You don’t provide the right tools Your timing is less-than-ideal Check out Willie’s article, “Why Joint Venture Partners Don’t Promote Your Product,” to find out more about how you can get the most out of your promotional relationships. You deserve to be paid, protected, and prosperous. Kaufman Business Law can help get you there. Watch this short video to find out how. Watch our Video

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.