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50 Benefits of Joint Venture Marketing

50 Benefits of Joint Venture Marketing

By Nina Kaufman, Esq.

Just in case you needed a list, here’s one of 50 ways that joint ventures can add a boost to your business.  Among the highlights are the ability to: Increase your credibility by teaming up with other reputable, branded businesses Gain new leads and customers Offer existing customers a wider range of new products and services Find and create new distribution channels for your products Offer additional bonus products and incentives I’d suggest caution when relying on some of the financial claims, such as “you can construct most JV deals with little or no money,” “you can beat your competition,” “you can start almost any business at little or no cost”.  Like diet supplement ads, results aren’t always representative, nor can they be guaranteed. Particularly with the claim that “you can solve your business problems,” note that not all problems can be solved with a joint venture.  In fact, you can compound your problems with the wrong JV partner, or with a less-than-clear understanding about what each partner will do or how money will flow. …

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.