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Inside Secrets from the Buyer’s Side

By Nina Kaufman, Esq.

Listen to the Episode Below: If you’re in the service business, the value of the business is in your hands. (Or brains). But how do you monetize your specific service and skill set? How you can turn your services into assets so your business is more attractive to buyers down the line? On this episode, business lawyer and best-selling author Cliff Ennico, Esq. shares what it’s like to be looking at it from the buyer’s side, so you can reverse-engineer the steps to a successful exit! Inside Secrets from the Buyer’s Side…  A buyer wants a turnkey operation. Yet, up to 60% of customers may leave when a service business changes hands. That’s scary for buyers. Helping your customers “groove” with the new buyers goes a long way to minimize attrition rate. Plan to stick around … for a little while. Buyers get nervous when an owner wants to jump ship within 30 days. Consider a transition period of 6 to 24 months to help your buyers understand the business. Know your assets. In a service business,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.