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Is Your Cause Consistent with Your Brand?

Is Your Cause Consistent with Your Brand?

By Nina Kaufman, Esq.

The events of 2020 have pushed many to take a stand. Whether it’s racial injustice, climate change, immigration, liberty vs. lockdown, election integrity, just to name a few – more and more people have a “cause” they have become passionate about. And want to speak out about. But does it make good sense to use your business to trumpet the cause? Answer: it depends on how you do it. In this short video, I share the story of a company that did it so BADLY, I will never do business with them again.     Don’t be them. The key to a successful and smooth-running business is CONSISTENCY. Are you our ideal client – Seasoned business owner? Innovative thinker? Based in New York? We want to hear from you. Contact Us  

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.