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Making Alliances through Social Networking Sites

Making Alliances through Social Networking Sites

By Nina Kaufman, Esq.

Here’s one of my pet peeves about sites like Facebook: people who hardly know me who want to join my network and, by inference, gain my endorsement. I can’t tell you the number of people whom I may have met in passing at a networking event, or who called me from a six-degrees referral to pick my brain, and then want to join my LinkedIn network. Why?  So they can cherry-pick through my trusted contacts, which I have spent time nurturing and cultivating?  In the non-cyberspace world, I don’t really make referrals to people I haven’t at least spent some time getting to know. And the ones I spend more time with tend to be the ones I recommend more often. So think carefully about your alliances and referrals — even in a seemingly casual situation like Ryze, or Facebook, or any of these other social networking sites. Before you add someone to your list, make sure you know them and are happy to make the connection. Pre-screen them so that your network is a…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.