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Why Entrepreneurs Need Their Life Partners to Be Silent Partners in Their Business — Literally!

Why Entrepreneurs Need Their Life Partners to Be Silent Partners in Their Business — Literally!

By Nina Kaufman, Esq.

Thoriso Mashego writes: Every internet marketer who is married has come across this problem:  How to convince their wife or husband that they are not wasting money, but investing it for the family by building a home-based business or internet business. And that got me thinking.  Whatever your business, the support of spouse, life partner, significant other, etc., is an important (and overlooked) ingredient in the success of an entrepreneurial company.  I’m not talking financial support — that can sometimes cause more complications than it’s worth.  I’m talking about emotional support.  Or, at least refraining from the “when-are-you-going-to-let-go-of-this-hare-brained-idea-and-go-out-and-get-a-job?” kind of comments.  It’s tough enough to get a company off the ground without the incessant nagging of a significant other who doesn’t understand what you’re doing, why you’re doing it, or why it’s taking so long. As you’re subjecting your family to the financial risks of the entrepreneurial choices you make, why not treat them as investors?  Emotional investors, that is.  Get them excited about the prospects of your business!  Show them a business plan (yes, that…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.