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10 Reasons to Form a Strategic Business Alliance

10 Reasons to Form a Strategic Business Alliance

By Nina Kaufman, Esq.

Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle Lisner, likes to say, 1+1=11), strategic alliances are a way of getting you more.  More business, more visibility, more product or service options . . . as well as less.  Less added infrastructure (than doing it yourself), less cost, and, ideally, fewer headaches.  Check out Steve Johnson’s article, “10 Reasons to Form A Strategic Business Alliance” for a clearly-written list of the top 10 reasons why you may want to consider this way of growing your business! You deserve to be paid, protected, and prosperous. Kaufman Business Law can help get you there. Watch this short video to find out how. Watch our Video

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.