Let Robots Do the Automation So You Can Scale Your Business

By Nina Kaufman, Esq.

Do you ever find yourself stuck in repetitive tasks over and over?

Einstein once said, “Insanity is doing the same thing over and over expecting a different result.”

Earlier this week, I shortened that to “insanity is doing the same thing over and over.”

Because if it’s so rote that you do it over and over, are you really putting your talents to best use?

For example, earlier this week, I was sending emails to a number of legal clients. (I like to check in at least quarterly during the year if their matters have been quiet.) Nothing specific, just “Hi, wanted to see how things are coming along with you. Any new projects on the horizon? Need a sounding board?”—and the like. Saying the same thing. Sending the same message. To lots of people.

Was that the best use of my time? Or is there a more efficient way of staying in touch?

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