Watch Your Language!By Nina Kaufman, Esq.
When you go to a networking event and someone asks, “What do you do?” what do you say? Do you answer with an “I” statement, like “I handle pest control for high-end hotels” … or “I help business owners build an effective workforce” … of “I [fill in the blank]”?
Even if you use “We _______” or “My company does ____________,” what are you thinking? What mental picture comes to mind? A lone figure (you!) in a dingy room dwarfed by mountains of paperwork?
If your verbal and mental language points to a solitary existence (yours!) with all road leading to you and all problems heading your way, it’s time for a change. Time to get a bigger vision for your company and how it serves your market.
TIP: Become a two-year-old again. Ask “why”. Why does your company exist? Why does it care about the products/services it offers? Why should anyone care?
For more, check out Simon Sinek’s TED talk video, “How Great Leaders Inspire Action.”
Have questions about working with Kaufman Business Law? This is the video to watch.