by on November 13, 2019

Stay on Target With Hired Guns

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The following 5 tips will help you avoid complications when hiring contractors. You want to grow your business, but the thought of taking on employees–dealing with salaries, payroll taxes and personality issues–scares you more than the latest Friday the 13th movie. Happily, there’s a way to expand your company’s capabilities without bloating it with staff: Hire […]

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by Nina L. Kaufman, Esq. on November 10, 2019

What Are You Grateful For? (Don’t Be a Turkey!)

“What are you grateful for?” I ask that question in my pre-Thanksgiving issue of All Systems Go! I said: I’m grateful to all of YOU who read All Systems Go! and reach out to share your thoughts and ideas. Grateful to family and friends for all their support (especially my husband, Joe) in helping me ROCK my […]

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As reported by Venturneer’s founder, Geri Stengel, according to the British Journal of Psychology, sharing personal experiences with others is critical to handling change effectively.  That’s what teenage girls do so effectively . . . and entrepreneurs could stand to do a little better.    

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by Nina L. Kaufman, Esq. on November 4, 2019

The Legalities of Content Marketing

What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and […]

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by Nina L. Kaufman, Esq. on November 1, 2019

Can Your Web Designer Grow with Your Small Business?

When I bought my favorite Lee® jeans years ago, they fit like a glove. Just what I needed. As I put on weight, they generously stretched with me. When I lost weight, though, they stayed stretched in the knees and the butt. Not flattering. Holes developed around the seams. The cuffs became tattered. They turned […]

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Post image for The Insider’s Guide to Networking on the Golf Course

Although I wrote this article as an “ode to the end of summer,” it applies just as well at the beginning.  The invitations may be fewer and farther between in this economy, but you may still get invited to a golf outing or two this season.  I used to approach them with dread (especially as […]

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Post image for Protecting Yourself against Frivolous Lawsuits

The “€œCase of the $65 Million Pants” got me thinking over the holiday about how small business owners can protect themselves against crazy lawsuits. Often, it’€™s not just (1) operating as a corporation or limited liability company to shield your personal assets, or (2) having the right contract provisions, or (3) knowing how to move a […]

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Post image for Are You Choosing Mr. Right or Mr. Right Now for Your Business?

Want to choose the right business partner and change your business from tailspin to steady?  I will be sharing one of the imperative and significant areas YOU MUST KNOW to be sure you’re on the right path with your business partner (whether current or intended). This call will be jam-packed with info you can use […]

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by on October 17, 2019

Legal Hokum on a Holiday Weekend

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As a lawyer, I love what I do. I’m proud of how I do it. And sometimes, I hear about members of my profession who just make me want to spit. On them. From the Annals of the Preposterous, here’€™s a story which, if true (I have not personally verified the pleadings) is an appalling addition to […]

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by Nina L. Kaufman, Esq. on October 14, 2019

The #1 Element Most Online Businesses Ignore

I’ve worked with many clients who have an online business. They focus on the logos. The sales pages. The product funnel. Conversion rates. But what’s the #1 element they tend to ignore? Their website terms and conditions. An e-commerce website is a business. It just happens to be located online instead of in bricks and […]

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