by Nina L. Kaufman, Esq. on April 22, 2014

What Are the Best Logos For Your Business?

I need your help. I’m no marketing expert, but I know what I like. Clean, fresh design that magically captures the essence of what the business is trying to achieve/be/do. But knowing how to choose a logo is beyond my expertise. So here’s my quandary, dear readers: I need a logo for my business.  I […]

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by Nina L. Kaufman, Esq. on April 21, 2014

Persistence, Not Perfection: A “Lifetime” Inspiration

It’s not often that you’re present at the precise moment something special happens — and that’s what makes those events so inspirational: a wedding, the birth of a baby, watching an athlete break a world record. Last week, I had the honor of being present for one of those special moments. My Weight Watchers gal […]

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by Nina L. Kaufman, Esq. on April 20, 2014

Strategic Alliance Sandtraps

So you’re hot to trot with a strategic alliance.  You’ve chosen the alliance partner; you’ve decided what you want to do.  What can go wrong now?  How about looking at whether your employees are on board with the whole thing? For any of you who have ever golfed (or seen a golf course), the experience […]

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by Nina L. Kaufman, Esq. on April 19, 2014

The Right Business Partners for Your Conscious Business

I’ve had a lot of experience with business partners.  Some I’ve chosen more consciously than others.  Like dating in college, some business partners you end up with because you weren’t thinking clearly (how much did I have to drink?); other business partners are divinely inspired choices. Listen in to my interview with Sam Liebowitz, “The […]

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by Nina L. Kaufman, Esq. on April 18, 2014

Benefits of the Small Business Advisor Pow-Wow

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I shouldn’t have to cross international borders to be reminded of something so simply “close to home,” but I wanted to thank BizLaunch Canada for a really good piece of advice: Get your advisors in a room together. I remember the frustration a client went through when forming her business years ago. Together, we decided […]

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by Nina L. Kaufman, Esq. on April 17, 2014

How Well Do You Know Your Business Partner?

This just in from the annals of Business Partner Horror Stories. Imagine going into work one day and your partner doesn’t show up.  Calls to his home ring and ring with no answering machine picking up.  Calls to the cellphone get sent straight to voice mail.  No response to your emails.  This goes on for […]

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by Nina L. Kaufman, Esq. on April 16, 2014

Why Online Businesses Need Contracts, Too

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Last month, the Federal District Court in Brooklyn, N.Y., decided a case involving a dispute between a purchaser and a company providing information reports online.  As reported by Eric Goldman in his Technology & Marketing Law Blog, the case of Scherillo v. Dun & Bradstreet confirmed that “acknowledgment check boxes” can provide a powerful defense […]

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by Nina L. Kaufman, Esq. on April 15, 2014

What I Learned from “The Expendables”

Sylvester Stallone’s latest opus, The Expendables, was released in movie theaters this past weekend, and I have to confess that I’ve been dying to see it.  Bash-em-up-smash-em-up films are a kind of guilty pleasure for me.  Van Damme, Stallone, Schwartzenegger, Statham, Li, Willis–many of the actors in the film fill my list.  And as long […]

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by Nina L. Kaufman, Esq. on April 14, 2014

Is Your Business Healthy? How to View the Numbers.

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As you look back on the past year, and think about planning for the future, you’ll ask yourself a question reminiscent of New York City’s former Mayor Ed Koch, “How’m I doin’?” So how are you doing? Did you have a good year and meet your targets? Is your business healthy, with a strong foundation? […]

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by Nina L. Kaufman, Esq. on April 13, 2014

New changes to New York employee laws

As if there aren’t enough HR laws on the books for small businesses to keep up with, New York State, in its infinite wisdom, decided to add one more: the NY Wage Theft Prevention Act.  Effective April 9, 2011, the New York Labor Law tries to further bolster employment rights by requiring all employers to […]

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