by Nina L. Kaufman, Esq. on August 26, 2014

Free Online Brand Reinvention Summit Starts Tomorrow, 10/1

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Beginning tomorrow, award-winning global brand analyst Mary van de Wiel (aka Van) and nine other creative visionaries (including moi) will share their insider strategies with entrepreneurs, small-business owners, and startup CEOs through a FREE online Brand Reinvention Summit.  This innovative summit is designed to help struggling businesses rethink, revitalize and repackage their brands to get […]

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by Nina L. Kaufman, Esq. on August 25, 2014

Take Your Brand From Blah to ZING!

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If you’re an entrepreneur, startup CEO and small-business owner, you know how important your brand is to your success. That’s why I’m thrilled to be speaking at the upcoming Brand Reinvention Summit on October 1 and 2. It’s an interview series that you’ll be able to listen to online and learn about the greatness that […]

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by Nina L. Kaufman, Esq. on August 24, 2014

When Is A Freelancer an Independent Business?

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Ummm, virtually all of the time . . . ! However, they tend to operate as sole proprietorships, which has its dangers, not the least of which is unlimited liability in the face of lawsuits. There’€™s also a tendency not to see oneself as operating a business, but more like an employee in search of […]

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by Nina L. Kaufman, Esq. on August 23, 2014

Can You Keep a Secret?

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As a lawyer, I’m always dealing with companies’ confidential information. So keeping secrets is a core part of my business. You may be surprised to find that it’s part of yours, too.  They may be buried in various places–or dug up by your employees or independent contractors.  And if exposed without permission, you can find […]

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by Nina L. Kaufman, Esq. on August 22, 2014

An Innovative Approach to Splitting Equity

When two people start a business together, it’s tempting to say, simply, that they should be 50/50 partners.  But, as Seth Godin points out in a recent post, what’s fair today may not be fair 12 or 18 months from now. Godin offered the following suggestion (in response to a specific example): “Today, right now, […]

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by Nina L. Kaufman, Esq. on August 21, 2014

Basic Training: W is for When Did Drinking Games Go Online?

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OK, so maybe my age is showing (it hasn’t been that many years since college, has it?), but I thought that drinking games were idiot party tricks made up on the spot by frat boys sitting around a keg of watered-down beer trying to get into the panties of the coeds. Apparently, it’s now a […]

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by Nina L. Kaufman, Esq. on August 20, 2014

The New Small: Innovations in Small Business Technology

I love it when people are able to demystify really technical stuff. Phil Simon does a great job of that in his recently-released book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technology. The New Small profiles a number of companies who have creatively and intelligently used […]

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by Nina L. Kaufman, Esq. on August 19, 2014

Save the Date: 10/6 at 8pm ET — Next Tuesday!

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FREE teleseminar, previewing my soon-to-be-released home study course on how to choose a business partner who won’t [bleep] you.  One week from today!  http://bit.ly/rjTsD

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by Nina L. Kaufman, Esq. on August 18, 2014

Getting a ‘Return on Relationship’

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In a world where Ashton Kutcher pushes to get 1 million followers on Twitter, it’s sometimes hard to believe that networking and developing alliances isn’t just a numbers game. For most of us mere mortals, though, it’s not.It’s about relationships. It’s about contributing to a community and providing value. As Staci Shelton asks in her […]

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by Nina L. Kaufman, Esq. on August 17, 2014

Do I need a new employer tax ID for a new line of services?

Q.:  My current business is in transportation services and I would like to also offer consulting services. But with the current business name having the word “transportation” in it, clients might not identify the new consulting services. Is a new employer tax ID needed to start a new branch of my current business with a […]

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