by Nina L. Kaufman, Esq. on January 22, 2018

Grow Your Business with Partnerships-Webinar

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Following Marian Banker’s webinar on “How to Grow Your Business Using Partnerships,” I provided her with some comments that bear repeating.  They concern the words and language we use to talk about partnerships.  I know, it sounds like a lawyer splitting hairs over words . . . but whether we like it or not, certain […]

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by Nina L. Kaufman, Esq. on January 19, 2018

Get it (Legally) Right: Brooklyn Creative League, July 15

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You may have plenty of opportunities to get it (legally) right . . . but not as many to hear me speak on the subject!  🙂 For those of you near Brooklyn, N.Y., on July 15, stop by the Brooklyn Creative League, where I’ll be talking about everything you need to know about business law […]

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by Nina L. Kaufman, Esq. on January 16, 2018

50 Benefits of Joint Venture Marketing

Just in case you needed a list, here’s one of 50 ways that joint ventures can add a boost to your business.  Among the highlights are the ability to: Increase your credibility by teaming up with other reputable, branded businesses Gain new leads and customers Offer existing customers a wider range of new products and […]

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by Nina L. Kaufman, Esq. on January 13, 2018

How Technology Can Rewrite Your Contracts

Technology is a wonderful thing – sometimes. But, as one of our clients (“Samantha”) discovered, technology can create its own pitfalls. It’s a nasty surprise when the document you thought you negotiated doesn’t say what you had intended. Last year, Samantha independently negotiated the sale of her business to a multinational, publicly traded corporation. Within […]

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by Nina L. Kaufman, Esq. on January 10, 2018

Choosing the Right Network Marketing Business Partner-Epilogue

Such a saga!  Here’s how it ended: Grace finally confided that had changed her mind and she didn’t want to be involved with the network marketing organization.  But, if I still wanted to go forward with it, she’d do so, because she promised me that she would. I told Grace that if she really wasn’t […]

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by Nina L. Kaufman, Esq. on January 7, 2018

The Art and Science of a Smart Business Proposal

If it were so easy to develop an ideal business proposal, every one could do it. Every time. It takes a delicate balance of salesmanship, listening to your customer, and knowing how much of your “secret sauce” to divulge. In this segment of MSNBC’s Your Business, I talk about how NOT to give away the […]

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Do you wish you could do well by doing good?  Would like “green” to mean both earth-friendly and solid profits for your company?  Do you want your business to prosper without having to feel that you’re a greedy capitalist?  If so, you may want to consider “cause-related marketing” and its cousin, socially conscious companies, for […]

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by Nina L. Kaufman, Esq. on December 29, 2017

All You Need Is Love . . . ?

From the other side of the globe, I came across an interesting post on “Mixing Business with Friendship,” which adds a slightly different nuance to our earlier friends and family post.  It agrees that “[n]o one can be a partner, simply because he or she is your friend.”  It also points out how deceptively comfortable […]

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by Nina L. Kaufman, Esq. on December 26, 2017

Common Small Biz Legal Issues

Business law has become so complicated – how can you keep it all straight? Add to that the mountain of tasks that a small business needs to take care of – legal duties that you, as the business owner, may not even be aware of! That’s where an attorney can help, to ensure that your […]

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by Nina L. Kaufman, Esq. on December 23, 2017

Help! I Need Somebody . . . Not Just Anybody

Well if this just isn’t the week for Beatles songs!  Justin Knowacki has a post on getting by (or not) by doing business with friends, which brings up an excellent subject:  should your friends (or family, for that matter) become your business partners? The short and obvious answer is . . . it depends. As […]

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