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Why Strategic Alliances Are a Lot Like Dating

Why Strategic Alliances Are a Lot Like Dating

By Nina Kaufman, Esq.

Actually, there are a lot of things that are a lot like dating. But strategic alliances are one of them. You meet someone . . . and the urge to “partner” with them forms. Whatever the words you use–“joint venturing,” “partnering,” “having an alliance”–you start with the feeling that you alone are not enough. This other person (or company) could bring you someplace you could never go yourself (or couldn’t without a huge effort). Maybe you’re excited about the new target markets you could reach. Or the new products/services you could provide. Your heart goes pitter-pat, and you’re eager to skip down the lane with your new “beloved,” channeling your energies into what you dream you could accomplish together. But you may be ignoring red flags and your company’ other needs. I’ve heard this time and again from entrepreneurs who have gone full-tilt-boogie into new ventures without thinking them through. They say “I do” without taking the time to examine whether the alliance makes solid business and financial sense. That’s like marrying someone right after…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.