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What to Consider When Deciding on Your DBA – And Why It’s Important

What to Consider When Deciding on Your DBA – And Why It’s Important

By Nina Kaufman, Esq.

A DBA – or Doing Business As name – will keep your business in good legal standing, so it’s a good idea to file a DBA as soon as possible after launching your company. The DBA or Fictitious Business Name designation was created as a form of consumer protection, to prevent business owners from operating under a separate name to avoid costly legal trouble. To receive your DBA, it’s a simple matter of filing some paperwork with your Secretary of State. But, have you ever thought of why you are filing a DBA? And what you may need to look out for as a small business owner or entrepreneur? There are a few things you want to think carefully about – including how you will manage financials and what you need to discuss with your attorney and accountant regarding your new name. Are you considering selling your business eventually – or at least setting up your operations and processes in a way that will make it easy to sale? It’s imperative that you give careful…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.