May 5, 2014
Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances. Strategic alliances can fill gaps in your value proposition when you’re compared to huge competitors … yet allow you to retain your benefit as a small, customer-focused provider. Alliances can take many forms. You might share office space, advertising costs, or customer lists. The companies may produce joint business proposals, or offer combined services to provide one-stop shop convenience. It can even be a joint venture investment – like several individuals partnering to rehabilitate a piece of commercial real estate. Obviously, each opportunity will be unique, but here are general guidelines to forming profitable strategic alliances: Choose partners with complementary skills or products – Of course, your ally shouldn’t offer competing products or services. Instead, their offering should complements yours – their customers should want your products/services and your customers theirs. It doesn’t have to be 50/50 – One ally…
Continue ReadingAt a recent networking event, I spoke about the importance of strategic planning. How it keeps you focused on your deeper, long-term goals. The very goals that often get pushed aside when faced with conflicting…
Read MoreUsed to be, I thought being super-busy was a sign of … oh, I don’t know … Greatness? Fabulous business acumen? Being in demand? But after reflecting on this week, I realize I’ve done what…
Read MoreToday’s basic training involves a sad story. A woman gave her heart to another . . . and to his business. What thanks does she get? She gets jilted, in more ways than one. Yet…
Read More
I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
