Do You Have a System for Repeat Clients?
- July 11, 2017
Listen to the Episode Below: We all know the value of a repeat customer. But what, exactly, are you doing to make sure they keep coming through the door … over and over again? Is…
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November 5, 2017
Don’t partner up with anyone until you ask yourself these 10 questions. Strategic alliances: They’re great when used effectively to expand the range of your product or service offerings; they’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. “Strategic alliance” is a chic but vague term people use to refer to a spectrum of business relationships. At one end, you have referral relationships–getting and giving client leads. Toward the other end, you have joint ventures, where two companies form a separate entity for a specific purpose or discrete project. And then, in the fuzzy middle, lie strategic alliances that bring two or more parties together contractually, like in preferred trading partner arrangements. In this type of strategic alliance, the companies remain financially and structurally independent but commit to using the other regularly–sometimes exclusively–for particular kinds of projects or work. A marketing strategy consultancy might align itself with a graphic design firm. Each can function happily on its own and isn’t a competitor; but in partnership…
Continue ReadingListen to the Episode Below: We all know the value of a repeat customer. But what, exactly, are you doing to make sure they keep coming through the door … over and over again? Is…
Read MoreMy husband’s birthday is just around the corner, and I was thinking about how amazingly supportive he has been through the trials and tribulations my business has seen over the last five years. He’s been…
Read MoreLetters of intent can be dangerous things in the wrong hands. Also called memoranda of understanding, term sheets, or discussion sheets, a letter of intent (LOI) is a document that outlines an agreement between two…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.