June 6, 2017
Listen to the Episode Below: For most service business owners, when your brand is all about you, it’s not scalable. Clients keep asking for YOU. Employees keep running to YOU. Vendors rely on YOU. But if you’ve already started down the path where you and your business are synonymous, can you ever double-back and take a different route? Yes, says brand strategist Maria Ross. In this interview, she lays out her 4-step process for translating your personal brand (what YOU are known for) into the “company’s” brand (what your company becomes known for) … and in a way that’s smooth and congruent with your current reputation. Expanding From Personal to Company Brand The 4-step process for setting up a brand that can live on without you Ways to parlay a personal brand into a company brand Steps to distilling what people want about “you” and translating that into what your company offers How thinking about your company brand affects how you work with partners, vendors, employees, etc. How (and why) to develop a “brand guide”…
Continue ReadingFrom the Department of Naches (Yiddish for “joy”) and Brag, I was interviewed by Forbes.com on one of my favorite subjects: business partners. How to choose them, what to look for and what to put…
Read MoreIn light of our just-celebrated Labor Day, I thought I’d share a little something about the dangerous games that small business owners play when, in essence, they hire employees and pay them as independent contractors.…
Read MoreIn a single week, I ran into two nearly-identical situations with coaching clients. They both were trying SO hard bend over backwards to be responsive to their clients, that they ended up botching their work…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
