May 17, 2016
Listen to the Episode Below: Few things generate leads and maximize growth better than strategic partnerships. But finding great partners takes more than a single coffee date. It also means you need to take a close look at your own business. On this week’s episode, business development expert Jennifer Crews shares her top tips so you can turn other service providers into a top-notch sales team, and scale your lead generation in the process! Get Sustainable Revenue with Strategic Partnerships… Understand your client base. Which are your most profitable clients? What makes the client relationship work? It makes no sense to find strategic partners to send you more of what isn’t working. Identify the best fit partners and design a process for vetting them. Ask open-ended questions to find out how they really think and feel about their clients. Make sure they have access to the clients you want to reach. Find out their short- and long-term business goals so you can be on the same page. Teach your partners how to sell you. This is about…
Continue ReadingIt’s no secret that governments (Federal, state and local) are strapped for cash. One of the ways they’re seeking to fill the coffers is by cracking down more heavily on small businesses regarding their use…
Read MoreDid you know that yesterday was Law Day? I suppose that for many of you, the day passed with nary a whiff of the incredible celebrations to be had. Parades in the street! Inspirational speeches!…
Read MoreEveryone’s entitled to make a bad decision now and again. That chartreuse designer blouse that was just a smidge (ha!) too small (sure, you’ll lose a couple of pounds to fit into it) but you…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
