April 7, 2014
Strategic alliances. They’re great when used effectively to expand the range of your product or service offerings. They’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. What Is It Anyway? “Strategic alliance” is a chic but vague term that people use to refer to a spectrum of business relationships. At one end, you have referral relationships – getting and giving client leads. Toward the other end, you have joint ventures, where two companies form a separate entity for a specific purpose or discrete project. Somewhere in the fuzzy middle lie strategic alliances, which bring two (or more) sides closer contractually, like preferred trading partner arrangements. In a strategic alliance, the companies remain financially and structurally independent, but commit to using the other regularly (sometimes exclusively) for particular kinds of projects or work. Picture a marketing strategy consultant that aligns itself with a graphic design firm: each can function happily on its own and (ideally) is not a competitor; but with the other, can provide a…
Continue ReadingLook up the word “chaos” in the dictionary, and you’ll probably see a picture of a small business owner. Fighting fires, filling in for absent employees, running around to prospect meetings—it’s anything but smooth sailing.…
Read MoreThe quick and simple answer is yes, especially if you want to protect your small business from any legal trouble. If you are a small business who hires contractors, it’s quite possible that you can…
Read MoreListen to the Episode Below: In a small business, it’s already easy to drown in the floods of information that get generated every day. Where is it? Who created it? And how can you find…
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