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Surefire way to lose your clients

Surefire way to lose your clients

By Nina Kaufman, Esq.

Did you ever lose a client when you thought you’d done nothing wrong? Sure, you can understand it if you completely muck up an assignment. But sometimes, it’s the breach of “micro-commitments” that turns a client off. This happened to Chris, who runs a web development firm. Overall, they’re terrific. Solid problem-solvers. Efficient. Current with latest developments. They don’t come cheap, but they’re reliable. Mostly. Then, a couple of clients left to use another firm. They weren’t huge clients, but Chris prides himself on customer service … so this felt like a slap in the face. Together, we dissected the pattern of client relationships. At first, everything was great. The clients needed changes to their websites and Chris promised it could be done within a week. But his team forgot to create support tickets. Then they moved offices. Then they got derailed by a huge project. Etc. etc. Each of which is understandable … and we’re all human. But guess what still wasn’t done? If Chris had said can’t get to it for a month,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.