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The ‘Light’ Business Plan

The ‘Light’ Business Plan

By Nina Kaufman, Esq.

Your plan needs to outline two things: how you’ll grow and how you’ll manage financial risks. I was all set to write a column on business planning, employing Gen. Dwight D. Eisenhower’s overused quote, “If you fail to plan, you plan to fail.” But then I read Ian Sanders and David Sloly’s booklet, “Unplan Your Business,” which gave me a very different perspective. While Eisenhower wasn’t wrong, businesses has changed radically over the past five years . . . so the standards of business planning that many of us grew up with may no longer apply. In particular, the days of the detailed three-, five- and 10-year plan may well have gone the way of the Betamax. With the rapid pace of change, who can predict how things will look in one year, much less five? And the newly self-employed (a.k.a. the recently unemployed) may not have the luxury of time to engage in business plan navel-gazing. Sanders and Sloly don’t advocate no planning–they simply raise the valid point that too much planning, evaluating and cogitating can…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.