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The Power of ‘One’ in Transforming Your Business

The Power of ‘One’ in Transforming Your Business

By Nina Kaufman, Esq.

As I’ve learned in nearly 15 years in business (gulp! Has it been that long?), change doesn’t need to be–and usually isn’t–a complete and total metamorphosis in one go, like the makeover shows you see on reality TV. It’s a process that unfolds over time. Sometimes, all you need to get to someplace better is one shift, one new action (or one new task to delegate). On Small Business Trends, Jason Cohen provides a list of transforming actions you can take, many of which involve doing just one thing.  Not 100 things, all of which need to be accomplished immediately. Just one. One step at a time. They include: Identify one person who can get your company more exposure. Find one metric about your business that you know the least about–and learn more about it. Come up with one thing you could do to increase your conversion rates by 1 percent. Identify one mundane task you could easily outsource. Remove one blog from your feed reader that’s not worth your time; and add one that is (OK, Cohen…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.