Your Client Base: Silk Purses or Sows’ Ears?
- May 12, 2022
Are we taking whatever walks through the door because we’re afraid there won’t be another piece of business . . . ever? There’s an old adage, “You can’t make a silk purse out of a…
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May 10, 2016
Listen to the Episode Below: Many businesses create valuable intellectual property … and don’t even realize it! Trade secrets, know-how, the systems you use with clients to get results–all can be packaged up and licensed to others. Which creates leveraged and recurring revenue for you! But how can you get these hidden assets out of your head to reach more customers, and spend less time doing it? On this week’s episode, IP licensing expert Rand Brenner shares his 3-step process for identifying and licensing your intellectual property, and transform your business into a self-sustaining system. Make Money by Licensing Your IP… If you offer a service or system that gets results for your clients, you can (and should!) license your know-how. Consultants, mentors, technical support, and anyone offering their skills as a service can claim this as intellectual property. Register it and transform it into a packaged product. Take inventory. You may already be using intellectual property you didn’t know you had! How do you use and document your intellectual property? Assess what you have and the systems you have…
Continue ReadingAre we taking whatever walks through the door because we’re afraid there won’t be another piece of business . . . ever? There’s an old adage, “You can’t make a silk purse out of a…
Read MoreAfter a couple of weeks of strategic planning, I’m once again ready to put first things first. Good thing, too, as the New Year is upon us. It was a conversation with Joyce Bone, Founder…
Read MoreMy uncle has a favorite story from his childhood — those halcyon days before the advent of Nintendo, Game Boy, and Play Station. In the woods behind his house, he found a large stick. Some…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.