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Inside Secrets to Having Friends as Clients

Inside Secrets to Having Friends as Clients

By Nina Kaufman, Esq.

When we’re growing our business, friends can serve as a great source of referrals. They know us well, trust us, and have no hesitation about recommending us to others. But what happens when a friend makes a referral . . . and the referral is the friend herself? The dynamics of your friendship can change radically, and often not for the better. [I know — I’ve “been there, done that,” and got the tatters of a couple of friendships to show for it] Here are some inside secrets to making sure that both your business and your personal relationship with this friend stay happy and healthy: Set business expectations. One of the reasons that having friends as clients becomes a disaster is that friends may expect you to handle their work the same way as you handle their friendship. Let’s say that “Janine” is used to your dropping everything to help her in a crisis. She may get upset when you don’t handle her web design project with the same urgency (even if it’s really…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.