August 2, 2016
Listen to the Episode Below: Building a ‘presence’ for your company is key to attracting clients, influencers, and buyers for your business. But many small business owners are guilty of keeping their business a secret. Or of merging their business and personal reputation. How can you separate the two? In this episode, communications expert Sherry Goldman shares the tools and tactics to make your business seem bigger than you … even if it is just you working in the trenches. Cash Out on Your Business Reputation… Separate yourself from the business. Create different media accounts for yourself and your business. Use the third-person case (as in “our Sherry Goldman spoke at XYZ event ….”) when updating as your business. Key words like “we” and “our associate” will imply that you have a great team at your company, even if that team consists of only you. Make sure your brand and your reputation are synonymous. While you control what you – as the business owner – say about yourself and your company, “reputation” is based on how other…
Continue ReadingHow many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn…
Read MoreTrue confessions time: the last few months have been very hard because, well, for all of my desire to be the Business Partnership Expert, my own business partner and I parted company as of December…
Read MoreFrom north of the border (Canada) comes some really great advice to help get you jazzed for the upcoming holidays: Find things to celebrate! Yes, you may already be looking back on 2009 as a…
Read More
I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
