August 2, 2016
Listen to the Episode Below: Building a ‘presence’ for your company is key to attracting clients, influencers, and buyers for your business. But many small business owners are guilty of keeping their business a secret. Or of merging their business and personal reputation. How can you separate the two? In this episode, communications expert Sherry Goldman shares the tools and tactics to make your business seem bigger than you … even if it is just you working in the trenches. Cash Out on Your Business Reputation… Separate yourself from the business. Create different media accounts for yourself and your business. Use the third-person case (as in “our Sherry Goldman spoke at XYZ event ….”) when updating as your business. Key words like “we” and “our associate” will imply that you have a great team at your company, even if that team consists of only you. Make sure your brand and your reputation are synonymous. While you control what you – as the business owner – say about yourself and your company, “reputation” is based on how other…
Continue ReadingListen to the Episode Below: Ever catch an episode of Undercover Boss? Like them, we often watch our business grow without paying close enough attention to what’s happening right under our noses. Like them, once…
Read MoreHorror of horrors! You’re stuck in a business partnership with NO agreement. You have to get out . . . or get the others out before you go postal and end up in a prison…
Read MoreYou want to hire an independent contractor. Or a freelancer. Mostly because you don’t want to get involved in the red tape and extra costs involved in hiring an employee. So you put together an…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
