January 9, 2015
Zombies? No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies. Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market. It’s quite brilliant, in a simple, why-didn’t-I-think-of-that-before way. Briefly, The [PBS] stations form a strategic partnership with a business (a rock band) that fulfills the wants and needs of their typical Saturday night audience [Baby Boomers born between 1946 and 1960]. The station benefits by raising more money . . . and the bands get to play before an audience who idolizes them and will buy their merchandise and their music. How about your business? Are there as-yet-undiscovered channels that you can explore for reaching your target market? Charitable organizations? Business associations? Educational institutions? Let me know what you’ve found that works! Want to learn more about Kaufman Business Law? This is the video to watch. Watch our Video
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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