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Are You on the Grind?

By Nina Kaufman, Esq.

Listen to the Episode Below: Sales are the lifeblood of every service business, yet “feast or famine” syndrome seems to plague so many of them. Your business needs a system not only for getting new clients, but also for keeping the ones you already have. Why is it so tough to get off the income roller coaster, where one month you’re hustling for work, and the next you’re so busy that you don’t have time to keep your pipeline running? Today’s guest, Dan Englander, is an expert on account management. He points out the flaws most businesses make in their client retention processes—and how to fix them, so that clients keep coming back and revenue keeps flowing. Are You on the Grind…? Have a plan to follow up after your initial project.  This might include a scheduled debriefing call, a list of opportunities and options that you can bring to the table, or an introduction to others in your circle so clients can get services you don’t offer.  Look for “compensation” other than ongoing work. Clients could provide…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.